• Built for
  • Technology
    React & Node JS
  • Industry
    Green Direct
  • Country


GreenDirect is a groundbreaking platform that has revolutionized the landscape of medicinal cannabis access in Puerto Rico. This case study delves into the comprehensive development, features, and outstanding outcomes of GreenDirect, highlighting its pivotal role in providing a user-friendly and efficient solution for individuals seeking medicinal cannabis products and connecting with medical professionals.

Problem Identification

Prior to the emergence of GreenDirect, individuals in Puerto Rico encountered numerous challenges in accessing medicinal cannabis products. The lack of a streamlined platform made it arduous for users to find reliable information about dispensaries and available products. The absence of a centralized resource led to confusion, wasted time, and frustration when searching for suitable medicinal cannabis options. Additionally, locating medical marijuana doctors for evaluations and recommendations was a time-consuming and complex process, often requiring extensive research and limited access to specialized professionals.

Objectives and Target Users

GreenDirect aimed to address these challenges by creating a user-friendly platform accessible through mobile devices, tablets, and web browsers. The primary objective was to provide individuals seeking medicinal cannabis in Puerto Rico with an easy and quick way to discover reputable dispensaries and connect with medical professionals. The platform targeted a diverse range of users, including individuals with chronic conditions, debilitating illnesses, or specific medical needs, who required convenient access to a wide range of medicinal cannabis products.

Features and Functionalities

Real-time Dispensary Menus: GreenDirect offers users the ability to browse dispensary menus in real-time, providing up-to-date information on available medication, flower strains, edibles, tinctures, concentrates, and more. This feature ensures that users have access to the latest product offerings, reducing the risk of outdated information and enabling informed decision-making. With real-time data integration, GreenDirect empowers users to explore a wide array of options, tailoring their medicinal cannabis experience to their specific needs.

Medical Marijuana Doctor Locator: The platform includes a comprehensive and user-friendly medical marijuana doctor locator feature. This functionality simplifies the process of finding medical professionals who specialize in medical cannabis evaluations and recommendations. Users can search for doctors in their area, view detailed profiles, including qualifications and patient reviews, and schedule appointments directly through the platform. By streamlining the search and selection process, GreenDirect saves users time, effort, and the potential frustration of finding a qualified medical marijuana doctor.

User-Friendly Interface: GreenDirect prioritizes a user-friendly interface, ensuring that individuals can easily navigate and access the platform from their preferred devices. The platform's intuitive design, clear navigation, and responsive layout contribute to a seamless user experience. Whether accessing GreenDirect from a mobile device, tablet, or web browser, users can effortlessly browse dispensaries, explore product options, and connect with medical professionals. The user-friendly interface caters to individuals of varying technological backgrounds and ensures accessibility for all users seeking medicinal cannabis products.

Development and Testing

The development of GreenDirect involved leveraging advanced technologies and conducting rigorous testing to ensure optimal performance and an exceptional user experience. The platform was meticulously designed with a focus on intuitive navigation, real-time data integration, and seamless connectivity between users, dispensaries, and medical professionals. Thorough testing was conducted to identify and resolve any technical issues, usability concerns, or performance bottlenecks. By employing a rigorous development and testing process, GreenDirect ensures a stable, reliable, and efficient platform for users.

Challenges and Solutions

Developing GreenDirect presented various challenges that required innovative solutions. Integrating real-time dispensary menus necessitated the establishment of robust data synchronization mechanisms. This ensured that the platform could fetch and display accurate and up-to-date information for users, overcoming the challenge of maintaining reliable data sources and real-time data integration. The implementation of seamless API integrations with dispensaries and reliable data sources enabled GreenDirect to deliver the most current and accurate information to users. Building a comprehensive doctor locator feature required the compilation of a database of medical marijuana doctors, verification of their credentials, and the creation of an intuitive search and appointment scheduling system. Through meticulous planning, collaborative development efforts, and iterative testing, GreenDirect overcame these challenges and emerged as a reliable and user-centric platform.

Results and Outcomes

Since its launch, GreenDirect has achieved remarkable outcomes within the medicinal cannabis industry in Puerto Rico. Users have immensely benefited from the platform's intuitive interface, real-time dispensary menus, and easy access to medical marijuana doctors. The availability of comprehensive product information, including detailed descriptions and reviews, allows users to make informed decisions about their medicinal cannabis treatments. Furthermore, the seamless connections between users and medical professionals have significantly improved the accessibility and convenience of obtaining medicinal cannabis products, ensuring that users receive personalized care and appropriate treatment recommendations.

Impact Measurement and Recommendations

To measure the impact of GreenDirect, key performance indicators such as user engagement, customer satisfaction, and the number of successful connections between users and medical professionals should be closely monitored. Analyzing user engagement metrics, such as the number of active users, session duration, and frequency of use, provides insights into the platform's popularity and ongoing relevance. Conducting customer satisfaction surveys and actively seeking user feedback helps identify areas for improvement and guides future enhancements. Market analysis and technology updates should be consistently evaluated to ensure GreenDirect remains at the forefront of industry trends and user expectations. Expanding the platform's reach and forging partnerships with additional dispensaries and medical professionals can further amplify its impact, providing more users with reliable access to medicinal cannabis treatments.


Green Direct


Saas, Marketing


February 28, 2022



GreenDirect has revolutionized medicinal cannabis access in Puerto Rico by providing a comprehensive and user-friendly platform that connects individuals with reputable dispensaries and medical professionals. Through real-time dispensary menus and an easy-to-use doctor locator, GreenDirect has simplified the process of obtaining medicinal cannabis products and medical recommendations. The platform's positive impact on accessibility, convenience, and user satisfaction positions GreenDirect as a leading solution for individuals seeking effective and legal medicinal cannabis treatment in Puerto Rico. By addressing the challenges associated with accessing medicinal cannabis and connecting with medical professionals, GreenDirect has paved the way for a more efficient and user-centric approach to medicinal cannabis treatment. With its innovative features, reliable performance, and commitment to enhancing user experiences, GreenDirect continues to transform the medicinal cannabis landscape in Puerto Rico and serves as a model for similar platforms worldwide. The ongoing measurement of its impact and implementation of user-driven recommendations ensure that GreenDirect remains at the forefront of the industry, delivering exceptional value to its users and driving positive change in the medicinal cannabis space.